When searching for potential customers in customs data, the search terms we often use are mostly product names, descriptions of goods, customs codes, company names, etc., in addition to using these to search, what other search methods can we use? In the huge amount of data, we can also easily find these buyers with obvious characteristics.
Let's talk about Sourcing! This word should be familiar to us foreign trade people. In international procurement, there is a type of company that will look for the best resources worldwide, focusing on finding cheap and beautiful products, as well as high-quality supplier development. After the development, it will be handed over to the buyer for order tracking.
In simple terms, we are looking for importers. There are a number of companies that specialize in various purchases, sources, and suppliers. Everyone has been in the industry for a long time, and they will definitely come across "sourcing companies" in this industry. A better place for these companies to distinguish is that the company name contains the word sourcing. Let's try it, enter sourcing in the name of the buyer, and add the product keyword led light to search.
We can see the company name whose data contains sourcing type words.
Why talk about this different combination search? When others did not do some subdivision search, they directly searched for some product keywords, a lot of company and data records came out, and then they started to record these customer information; and through this combined search method, you can quickly target these companies that specialize in sourcing, it has a special feature. You can contact these companies because they specialize in this type of global procurement. As long as new suppliers contact them, they will also quickly Reply.
Similarly, the buyer name here, we can use other types of words, such as: Import, trading, Purchasing, Procurement, etc., the product is still led light, although the above words have similar meanings, but the search results are not the same Let's take the words Import and trading as examples, as shown in the following screenshot:
After subdividing the search for type words, we can easily capture these special buyers with obvious characteristics. You can try to contact them first, or check their website first and take a look at them. The general situation of the company, whether it matches you, etc., and do the corresponding development work.
Next, we can change this type of words to industry words. What does it mean? When we searched with import, we have actually reminded us that some company names actually contain industry words. For example, we search for product led, and the buyer name enters import to search. Click on the detailed bill of lading data, we can see the company name of the above company obviously contains the words corresponding to the industry. Arts & Crafts: Crafts. We know that various LED lights are often used in crafts. In the customs data, led lights are also classified under the industries of Arts & Crafts, so you can use Arts & Crafts to find them here.
Similarly, we can see company data of peers containing the word Arts & Crafts.
If you use some industry words appropriately and then search, you can actually find some more accurate and matching customer companies and corresponding data. The rest of these importer names are not very regular, you can try different types of words to search, for example: we search with words such as manufacturing, etc. You will find that individual importers use this company name. By comparison, some companies produce some of their own products, but some of them are imported, which is normal. So even though he is a manufacturer, his company name may not necessarily use the words "manufacture". He may also use the words like industries and industrial.
In other words, when using customs data to search for potential customers, we can use these types of words, industry words, and product keywords to conduct a combined search from the beginning to identify these buyers with obvious characteristics, which is equivalent to do a detailed classification and screening job.