Through UN Comtrade Database's United Nations Commodity Trade Statistics Database, we can easily get a detailed understanding of the volume of trade, trade flows, foreign trade markets and so on for different six-digit coded products. There is also a simple, intuitive tool that helps us analyze the heat of the different product words that users have searched for on Google, and what can be said to be attention. Compare the region, time and frequency of different product word searches, and do some trend analysis of product demand. At this point, I believe that many foreign trade people already know that it is Google Trends. Some people would ask whether it has these features? Are we using the same tool? Well, different tools in different people's hands will produce different effects. Don't believe it? Let's have a look! First of all, how do we visit? You can enter trend.google.com in the Google web bar, or search google trend to explore directly to access the Page Google Trends. Google Search Trends From the screenshot above, we can see that on the google trend page, there are some very popular search topics, as well as various analyses of its data. For example, such as the heat search term in the figure, the new corona virus, democratic primaries, census, etc., the results of the analysis will show on the world map the use of search terms of the region, attention differences. The content of this position is mostly a hot topic of current affairs, or a hot topic that netizens are more concerned about. Although the role of foreign trade is not particularly large, you can also learn about some foreign current politics affairs, recent discussions and so on. When we receive visiting foreign clients, in addition to talking about some company situation, we can also chat about some hot topics to close the distance between customers. There are also analytical tools like Hot Search words and annual hot-search lists, and we'll stop. In fact, for foreign trade, the exploration function would be used mainly. Google Trend Explore Go to the page of explore and you can see an example of the search in the following image. Using this example, you can find some uses of this exploration feature, such as searching for three associated words for comparison, analyzing their search heat trends over time, or searching for two heat terms and displaying them by heat search area, or searching for heat in a single search term in the global region. There are also filters below for us to select region ranges, time frames, different categories, and different search traffic statistics. For example, enter our product word LED light in the search bar. From the image above, you can see the trend of the change of LED light, this product word in every day search. The number represents the search heat relative to the specified area in the chart and the highest point in the specified time. That is, this number does not represent the search volume of the day, but a comparison of the relative strength of the search. The following shows the search heat of led light, a product word in different regions, which is also calculated according to the relative ratio. One thing to note, however, is that the higher the number indicates, the higher proportion the word in all local queries has, which does not mean that the more queries there are. There are also some search terms related topics and searches. Users who retrieve input LED light product terms also search for topics, related word queries, including popular searches, increased search volumes, and so on. Google trend explorer is a very useful tool for users to analyze trends in product demand in different regions and times.