For our foreign trade enterprises, the general use of keyword search is divided into the following three cases, one is the active use of keywords to search for data information, the other is in the Enterprise English website, using the selection and layout of appropriate keywords to optimize the search engine, and the third is in the B2B / B2C platform to publish product selection of keywords. When we look at the search actively, the use of keywords should pay attention to what points? And how to build a search idea for keywords?
Precautions for the use of keywords
First of all, the core search keywords are set too broad, which is a lot of foreign trade novice search common problems. For example, with clothing, machinery and other coverage, covering a lot of keywords to search, because the search of the word belongs to high-frequency people keywords, the results of the search will be very much. Therefore, when we search, we choose some specific, targeted keywords, which is more appropriate.
Then, avoid using a single keyword. For example, enter the toy this keyword to search, Google search engine can’t judge what you want to do by this keyword, it is possible that the search results display will contain different materials, brands, prices of toys, and even some toys pictures. When using keyword search, try to avoid the keywords which is single and its search purpose is not clear, or the results of the search are often poor. More use of keyword combinations to achieve more clear and detailed search conditions, which can make the results of the search more ideal.
Finally, try to search with the keywords in the form of plurals. Because of the plural form of a keyword, it can cover the singular and plural of the keyword.
Build the search idea of keywords
Many foreign trade friends in the search for customers, due to the purpose, thinking is not clear, plus did not develop the corresponding keyword search program, often lead to repeated search for some fixed keywords, search to search, always feel like a few content pages.
I have some suggestions here.
Before using keyword search, sort out your own thoughts and clarify your purpose and intention. In fact, we use some keywords and techniques to search for the purpose of trying and verifying whether our ideas are feasible and whether we can find some useful information. After all, there is a lot of information on the Internet now. You don’t pay attention to it and mine it. There will still be others who will mine information and develop customers. For example, what type of customer do you want to find? What stage of development is your company in? Which type of customer is suitable? What about the supply chain of foreign customers? And so on.
When you have set your goals, you can think the other way around. For example, what kind of customers you will eventually find, what characteristics the customer's product page and website will have, and what keywords you need to use to search for the combination. Then consider which keywords should be selected, and verify them, and constantly adjust the keywords, this is a search idea of the process of building.
In this process, pay attention to the collection of new keywords. Let's say you search for a combination of keywords and find some of the information you want. At this point, you find that this information contains type words, industry words, or product words that you haven't been exposed to before. We should pay attention to these new keywords into your vocabulary, and then combine these new words to search, finding some potential new customer types.
In addition, if the new words appear are related keywords, synonymous keywords, these words will also likely help us to open up new ideas, build a new search plan. So in the search to find new clues, we should timely verify the effectiveness of the search, and constantly use keywords to try, and to make corresponding adjustments.