Before entering Google to search for customers, we must first put forward a clear idea: first, in the preparation stage before searching for customers, we must first observe your target products and product categories. In other words, after getting a product, we may not directly search for customers of these products at the beginning, but first research the product and its main categories. The purpose of this is to determine the keywords you want to search, so that you can quickly formulate a search plan by keywords. Before determining a keyword, we must at least understand the basic information of some products, including some of the main names of this product, because in different markets, it may be called differently. Therefore, it is necessary to observe and study, and accumulate the name keywords of this product. Not only that, but also need to record the product category name, application name and so on, often some company's website will have the information description of these business products, but these are relatively easy to be ignored by us. So when we look at the company's website and product pages, be careful to note down these product keywords. How can we determine the keywords of the product? The first is the keyword combination method, which uses the relationship of products or product categories, including the three relationships of progressive, parallel and accompanying. Among them, the progressive relationship is well understood, and there is a progressive relationship between product words, so what is the difference between the parallel relationship and the accompanying relationship? The parallel relationship means that the searched product word belongs to the parallel relationship among the products you made, and it is also in the category of products you can do. Assuming that we are making personal protective products, then goggles, masks, protective clothing can be done. They all fall under the category of personal protective products. Here, we don't care whether it is the product category or the subcategory under the product. In this case, we usually use or connect when searching. As a result of the search, on the product page of this customer's website, there is either the keyword of goggles or the keyword of mask, but no matter what kind of product, it is the category of products we can do. And the accompanying relationship refers to when we search for such products, we often see that there are several types of products that will appear at the same time as the search product word, and these products happen to be you do not do. We can also use some code tags on the company's website, for example, extract some useful keywords from the code from the product pages and text introductions. Furthermore, when we use a certain word to search, a different keyword appears frequently at the same time. For this keyword, we must pay special attention to it. In addition, when searching with a certain keyword, in the process of browsing the web page, we often volatilize that certain words will have a certain frequency of appearance. Although it does not appear frequently, it may be two or three times, but we don’t know the word. Perhaps our own keyword vocabulary does not have the accumulation of the word. Then these words can be used as a clue to search, these words are likely to lead you into a new product area, or take you to discover a new market segment, or a new customer type. Therefore, we must pay attention to collecting and recording these keyword keywords when searching, which can often bring us great search convenience and sales leads. Among the methods of determining keywords mentioned above, when we actually search and collect keywords, we use the relationship between different products and product categories the most. Their relationship can be quickly obtained through direct observation. And like the frequency of keywords, tag codes, new clues, etc., they often act as a reminder to remind you that there are other product-related, similar, and same level keywords.