How To Use Trade Partner’s Data To Monitor Peers And Develop Customers?

We can search for trading partners of peer companies and cooperating customers, and also check every detailed transaction record. May I ask what else can they do under our eyes? So, what can trading partner’s data help us in actual business development?


“A company has recently purchased a new batch of goods, listening to their salesman saying it is a new product, ready to develop new markets.”



“ I see your co-customers running to a company in three days.”


Hearing these gossips, do you think that we should reflect it to the boss? Or find valid data proof before following up? After all, hearsay, the message is inaccurate! What if you get it wrong! So, want to know peer transaction data, we really have no other way than to enter the peer internal data?


In fact, every transaction data is recorded when the company was in customs declaration and customs clearance. It is our "sharp weapon" of monitoring peers.We can see very clearly the peer's business trade area, the number of transactions, trading volume and other data, what price quoted, and what the freight is also clear. Since we have a good grasp of the means of peers, why not maintain stability of our customers before peers play tricks to kill the little fire ahead.


Find potential customers with precision

Now many friends would use Google search keywords, yellow pages, ali international site, exhibition, customs data and other channels to develop customers. Some people have already mastered the method of adding Inurl, Intitle and other command words in front of Google search keywords to get accurate search results.


Instead of looking for unknown foreign trade companies, we should start with our peer trading partners and dig out potential customers who have real demand. So peer co-operative customers can be so easy to dig out?


First, we can screen these customers of our known peers based on trading time, number of transactions, and trading area. Filter out active, high-volume customers in recent to create a unique list of clients to be developed.


Secondly, with the transaction records of both sides, we can make reasonable development strategies according to different situations. Such as transaction time, contact information and other perspectives, and strive to develop more potential high-quality customers. I believe that when you check the transaction records of customers, you will find that when customers purchase products, they will have a fixed procurement cycle. For example, the fixed purchase time of the first company is in June, so you can send the development letter to the customer according to the time node of 1 day, 3 days, 7 days and 15 days before the customer purchase cycle month. Keep stimulating your customers and getting them to notice you.


After borrowing several development letters from some friends, we found that some friends' development letter content is straight to the subject, the template is single, and the email title page contains prohibited words. Although we should go straight to the topic, if the development letter content of the same topic appears too frequently, it will be identified as spam. we suggest that development letters with different templates can be used to avoid entering junk mailboxes. Furthermore, let alone the message title page and customer opening rate are directly linked. An email will generally go through processes such as blacklist filtering and sensitive content filtering before it reaches the customer's mailbox. So when writing the title of the email, you should avoid the word prohibited, and also write few e-mail words with a strong promotional nature, such as best price, high quality.

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EXIM CHAPTER

DELL INTERNATIONAL SERVICES LTD.

EXIM CHAPTER

DDELL INTERNATIONAL SERVICES LTD.