On the commonly used various keywords of customer pricing, many foreign trade friends are not very understanding, so today I will talk about it with you. As follows: MSRP/RRP/List Price First, MSRP, whose full English name is Manufacturer Suggested Retail Price which refers to the manufacturer's suggested retail price. That is, the manufacturer's suggested retail price. RRP, its full name is recommended as Recommended Retail Price, which refers to the recommended retail price. List Price, which also refers to a retail guide price that manufacturers advise retailers to sell, usually refers to many different products together, but these products are not discounted prices, in fact, its essence is MSRP. Of course, prices like MSRP/RRP/List Price are not arbitrarily set by manufacturer. In fact, before the distribution of manufacturers, they have already figured out how to distribute their products, and will do corresponding market information research, such as the price of similar products in the market. The price of competing products on the shelves of the supermarket is $10, and the manufacturer has ordered $9. Does that mean victory? In fact, it is not necessarily so, because of different levels of products, among which the management costs, manufacturing costs are not the same. If your costs are higher than others insisting on a low price, which will lead to the low enthusiasm of role of distribution participation in distribution channels. For example, suppose the manufacturer orders MSRP at $9, the price for the downstream distributor is $4, and the final retail price is $9. Will the retailer have the enthusiasm to sell your product? We all know that in the retail sector, the retail price is usually the wholesale price, the retail price is $9, if the wholesale price is more than $5, the profit margin is too low, and the retailer is not very profitable, which means that this is not a particularly attractive product. So when setting up MSRP/RRP/List Price, the manufacturer will consider the pricing and profit distribution of each role throughout the distribution channel, and also consider that his product is at the retail terminal. The suggested retail price is probably set at which retail level is more appropriate. Retail Price（Tag Price / shelf Price） Retail Price refers to the retailing price, which is the price of a product that a retailer sells to the end consumer. This retail price is sometimes called shelf price or label price. Wholesale Price Wholesale Price refers to the price sold to a retailer by a distributor or wholesaler. That is, the retailer's purchase price is the wholesale price. Markup The keyword we can split up to see. The retailer buys a $10 product and puts it on the shelves of his retail store and needs to put a price tag on the product, which is Mark. The latter up means to set this price a little higher. As we all know, Markup means a price increase, or can be understood as a price increase. For example, a retailer buys a product for $10 and sells it to a consumer for $15. The price increase is 5 dollars, which is the price increase of the product. It could also be said that the retailer made a $5 price increase. Markup（%） Markup (%) represents the rate of increase. The price increase is calculated by subtracting the purchase price from the price of the sale, divided by the purchase price. For example, a retailer buys a product for $10 and sells it for $15, what is Markup and what is Markup (%). According to the formula, the price of the product rose by $5, and the retailer made a 50% price increase. Why do we need to know these key words of pricing? For it is very useful in our communication with customers. For example, when a customer comes to China from abroad for purchasing, you may talk about the local market situation of the customer when you welcome him, or when the customer makes a counteroffer with you, he may tell you that after they basically get their products, they will increase the price by 20%. Then according to the purchase price of the product and the price increase of the customer's product on the shelf, we can roughly calculate the selling price of the customer by calculating the formula: selling price = buying price x (1+ Markup%). At this point, you will immediately have a reaction, and accordingly you will have a clearer understanding of its pricing.