Product Description-Accurately Find Buyers Using Customs Data

Product description is also a very important data query field in customs data. We can directly use the product description to query each transaction record so as to query some buyers who purchase similar products. However, some friends reported that the product description could not be used to query the data. Even if the buyer was queried, the matching degree was relatively low. Why is this? Foreign Trade State takes “Led Light” purchase in Argentina as an example: when you are inquiring, they usually directly input “led light”, and then search the data of the purchased product to find the buyer. Searching found no transaction data. "Does it mean that Argentina does not import or only source LED products locally?

Actually, it is because the customs data of Argentina are displayed in the small language data. We know that customs data not only displays data in English, but also data displayed in multiple minor languages for language used is determined by the legal language of each country. We translated Led Light into luz LED and searched again. We can see the transaction data of Led Light in Argentina, and then check the bill of lading to easily find buyers in Argentina. So what keywords should we search for? English? Minority language? Foreign Trade State comes to tell you!

English keyword search

Some friends said that they do not speak a minority language, and using product descriptions to query data in countries with a small language is cumbersome. Then we can find the English keywords of the product to search the data of the small language countries.

If the company has cooperated with buyers from small-language countries, you can directly monitor the transaction records of buyers to find the English description of our products.

Use existing tools, such as Google Translate, Wikipedia, and industry B2B websites, to translate product keywords into English first, and then use English keywords to query.

Combination keyword search

Here is another example: find the transaction data of Ukraine's purchase of Led Light, compared with Argentina, which is also a minority language country, purchase the same product, and use the English product description in Ukraine to find the data. We can see the transaction data in Ukraine, in fact, the product description column is a Ukrainian language mixed with an English expression. At the time of customs declaration, it is buyer who fills the content of the product description. According to the local customs and requirements of some countries, some countries only accept declarations in English, and some countries can accept declarations in multiple languages. Therefore, when you query the transaction data of minority language countries, we recommend English + small language keyword combination search.

For example: Enter Led Light and Ukrainian version of Led Light in the product keyword field to search. You can see that the transaction data is significantly more than using only English keywords. Using this method, you can query the data declared in English and minor languages ​​together, so that you can avoid missing some transaction data and buyer information when looking for multilingual data, helping you find more buyers and expand more Business chain.

The key to product description query is to use accurate keywords. What is your product called in the target country? This is a very important search condition. However, different countries have different customary names for similar products, so it may have other descriptions in different countries. So this requires you to look up through years of foreign trade experience, combined with Google, industry websites, etc.

In the end, I believe that you also found that the customs data that is only used to query the HS code has a wide range, and the same problem that only uses the product description query. So how do we find the buyer we want more precisely?

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