There Should Be Blue Ocean Markets And Potential Customers In The Supply Chain

Generally, when we do foreign trade development, the types of customers we develop are mainly: pure trade importers at the front of the supply chain, large supermarket chain companies and so on. Everyone's attention is basically focused on these customers, the competition is very fierce, and developing customer work is also relatively difficult. So in the supply chain, are there untapped customer needs and untapped potential customer groups? Let's first look at the types of supply in the end markets of the supply chain. Retail Supply Type The retail supply of the end market, that is, the retail and supply of the final product, is sold to the final customer. The common ones are as follows: For example, shopping centers, as they are known, are more common in large retail stores and specialty stores. There is also a category of retail stores operated by brand manufacturers, which are commonly referred to as direct-sale stores, such as Gap, Bon Worth, etc. In addition, there are the supermarkets that we often go to, such as WalMart, 7-11, etc., and of course there are some general stores or grocery stores. For another example, in the outskirts of some cities, there will be some retail forms of storage. Generally, it is a cash-on-demand shopping mall, retail and wholesale supermarket, such as Metro, etc., which provides a variety of products for you to choose, including some home appliances, building materials, etc. Of course, there will also be some inventory clearance stores, which will sell a large number of goods returned by sellers and customers, and backlogs of inventory, including categories of household goods, clothing, electronic products, etc. In addition to the above offline retail types, our end customers can also order from the Internet, such as Amazon, TV shopping, online ordering, etc. Like some TV shows in the United States, there are often factory direct-priced products for customers to order. It is also a type of retail supply. The next thing to say is that the product was sold to the end customer and reached the hands of consumers, that is, the end users of the supply chain. Terminal customer type The end users of the supply chain, in fact, not only include individual consumers, but also a company or an organization. For example, electromechanical equipment such as generators, the factory will buy the product in case of a sudden power outage and the machine can still run. For these electromechanical devices, the factory is its end user. For example, restaurants and hotels buy tableware, kitchenware, bedding, etc., schools buy desks, chairs, stationery, etc., hospitals buy disposable gloves, cleaning supplies, etc. As the examples above, customers who purchase these products are their terminals user. Why do we have a certain understanding of the type of retail supply and the type of end customer? Clients such as pure trade importers and large supermarket chains are at the front end of the supply chain. On the one hand, everyone's focus is on these customers, and competition is fierce; on the other hand, these customers basically have their own reserve suppliers, which can be regarded as Red Sea customers. So if there is still a blue ocean market and potential customer groups, I think it should be in the distribution chain of the supply chain. Supply goods from distributors to wholesalers then to retailers all belong to the supply chain for the distribution of the final link. When we are looking for customers, we can focus on domestic market and dig the local market from their supply chains, including the distribution chain of wholesale and retail. Looking for some suitable wholesalers and retail suppliers to work with. In addition, according to the customer demand, differentiated products and means can be used to open up a new market segment and gain more profits. Of course, like some well-known brand manufacturers, although it produces its own products, there is no need to import. But in fact, it is possible to import. Assuming that its market and supply are good, we will consider doing some moderate imports to reduce its production cost and get better profits. Therefore, we should not forget the potential customers in this area.

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