To Develop Foreign Trade Customers, Just Send An Email?

In the process of developing customers in foreign trade, they usually establish initial contact with customers through development letters, and follow up a series of follow-up emails to introduce products, services, programs, etc., and finally take orders. In this process, whether the customer is interested in the content of the development letter and responding to you is the key to whether we can establish contact. I believe that many foreign traders have encountered this situation. The potential customers to be developed are relatively matched and of good quality, but when the other party does not reply to the development letter. What should I do at this time? Let's first analyze the reasons why customers do not reply. First, the content of your development letter may not attract customers. Second, the customer mailbox you find is not the purchaser's mailbox or an invalid mailbox. At this time, we can consider calling customers. First, use a simple telephone communication to "combine with a client" or obtain an effective mailbox for key positions. For such a telephone communication scenario, everyone may associate some words, such as foreign trade industry, foreign trade sales, cross-border contact, etc., and will mainly face a problem: we call the customer when the other party does not know who we are. In many cases, when we develop customers, we obtain the target company information through some channels, such as searching for companies that do certain products in Google; discovering potential customers from the import records of customs data, etc., which have not been established initial contact with customers in advance. After this case, the telephone communication shows its purpose, generally there will be two things: one is if the person is completely don't know your company, and your brief statement did not attract the customer, is likely to be rejected. It is unclear whether the other party is interested in our products and services and whether there is import demand for this area. Second, the company you work for has carried out advertising or marketing activities in the local market of the customer, which has a certain brand effect. The other party may know about your company, but the customer has stable suppliers in the supply chain, and has no intention to change for the time being. At this time, everyone needs to pay attention to an issue. There are some essential differences between foreign trade sales calls and general sales calls, which cannot be generalized. Let's take a look at the differences? The general sales call development process is that the sales representative will sort out a list to be developed before calling. After calling, bypass the front desk through some words, find the key positions of the customer company, and then introduce the product and services to the decision maker, to make the other party interested, and then to discuss the order cooperation. This process is to a large extent a "wide net" type of development. Generally, the company gives more information on the list to be developed, so there is no need to conduct further customer information investigation, which is equivalent to a developmental process of triggering customers. In the development process of foreign trade sales phone, first of all, we will also obtain the list of potential customers through some methods, such as Canton Fair, overseas exhibition, Google search, customs data, etc., to sort out the source of customers and the order of development. Which ones require targeted development letter content and focus on follow-up development; which ones are covered by the email template development letter. If this part of the clients who sent the hair did not reply after two or three emails, we can consider calling. The same is to find the purchaser, there may be a short conversation. Of course, it is more difficult to confirm the order by a single phone call. The cooperation of foreign trade B2B requires a series of communication links such as contact, inquiry, and proofing of pre-sales staff. Therefore, it is best for us to establish a preliminary contact with the other party through this telephone communication, and get the effective mailbox of the other party's key positions for further follow-up contact. At this point, the difference between the general sales phone and the foreign trade phone comes out. The former needs to introduce the advantages of its products and services as much as possible within a short 2-3 minutes to attract the other party and finally negotiate an order. The latter needs to establish initial contact and follow up through multiple email exchanges before cooperation can be reached.

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